Rich Farrell

APAC Director

Eaton

Biography

Rich is a seasoned technology evangelist, strategist, sustainability advocate and consultant with over 25 years of experience in the IT, deep tech, cybersecurity, cloud, and developing AI space. He bridges the gap between emerging technology trends and how it affects business, people and culture.

Rich is a published author, has written several articles for major publications like the Singapore Business Times and industry media, as well as appearing several times on radio talk back interviews with MoneyFM and CNA. He is a seasoned public speaker and podcast guest, most notably within the technology arena, but also speaks at charity functions, exec level teams around coaching and leading teams, and how to build effective sales and customer facing teams.

Currently, Rich is the Commercial Director for the Middle East & Africa Digital Infrastructure business in NYSE listed company Eaton. He was formerly the Asia Pacific Director for Digitalization, Cloud and Data Centres Segment. In these roles, he thrived in collaborating and advising investors, site selection teams, and planning teams in regards to their Cloud, AI and Sustainability
aspirations.

With his rare and diverse experience building businesses and teams in different cultures and geographies, he excels in coaching teams to achieve growth and success through comprehensive tactical GTM analysis and how to execute on global business strategies