WHY CLIENT COMFORT IS KEY TO SETTING YOUR COLO APART FROM THE CROWD
In a thriving market it is the flourishes afforded to customers that set a company apart from its competitors.
Take, for example, serviced offices. Landlords delivering only the basics may maximise their profits in the short-term but are near certain to oversee only fleeting tenancies.
In contrast, the provision of complimentary extras – be it simply a supply of fresh coffee – can prove a persuasive pull in relation to retaining customers and recruiting occupants.
Similarly, hoteliers prepared to pamper guests are far more likely to earn rave reviews than hosts serving up no-thrills fare.
Discerning customers are accustomed to getting more benefits for their buck and those businesses looking to reserve a room to rest their digital “heads” have plenty of choice.
Consequently, co-location operators and IT service providers are ill-advised to limit their offerings to the fundamentals.
Convincing clients to take up residency requires a competitive edge; an X-factor such as XpedITe – RiT Tech’s data centre, network, infrastructure and operations management solution.
The innovative tool transforms facilities into five-star destinations, providing a concierge service like no other. Whatever the query, XpedITe quickly supplies the answer as it federates all of a data centre’s disparate systems to create an encyclopedic repository.
This clarity is accessible via a client-facing portal and delivers spa-like serenity and peace of mind as to the health and performance levels of assets.
However, XpedITe offers co-locations a greater return on investment than simply content customers becoming long-standing ones.
When integrated with Customer Relationship Management platforms, the benefits are more immediate. Sales staff have an up-to- the minute picture of available space and can forensically track the stock being consumed.
Such an audit ensures co-locations do not pass up on previously unclaimed revenues as every billable action is recorded. Importantly, XpedITe holds the key to hassle-free compliance, monitoring the metrics needed to meet the ISO standards expected of trusted suppliers.
In short, XpedITe’s extras will leave customers in no doubt that their satisfaction is taken very seriously.
